Rajasthan Hospital, Jaipur, 2018

Branding & Identity for a recognized hospital equipped with technologically advanced health care facilities and skilled medical staff.

The client wanted the logo to depict ‘Cure – Care – Connect’, the core values of the hospital. To do the same we decided to use the magnificent animal, the elephant as the hero icon.

It is an established fact that the Asian elephants are the most empathetic and caring animals. Elephants also have a historic connection with Rajasthan, as they were the rides of the royals. Kings used to trust their lives to these animals whether it was at the time of hunting or at the battlefield. Their core characteristics are known to be extremely trustworthy, disciplined, caring and hence respected. These are also some of the highlighted qualities of Rajasthan Hospital. In this concept, the Initials R and H together, form the shape of an elephant.

Jaipur, India